Friday, 18 December 2009

Target Audience and BBFC Classification

The socio-economic groups that would be attracted to viewing this film is a wide range, most likely of working and middle class teens. They would relate to how the protagonists dress, act and even the types of houses they live in. Our main location was set up a normal terraced house somewhere in West Yorkshire. The protagonists accents definately represent this because especially the two boys talk with a Yorkshire dialect. Sometimes this particular accent can symbolize the working class in many stereotypically British films.

This age group this film is targeted at, is definately young to late teens. All the cast are aged around 17-18 and the film even directed and edited by myself and Joe and we are both 17 too. I think teenagers would feel the exact same emotions of the characters at some point throughout adolesense. You see anger, happiness, sadness, misunderstanding and sorrow. Teens may also relate to the house parties with exposure to deviant behaviour happening such as drinking. The music is perfect to also attract this particular audience because of the use of drum and bass, dance and rock which should appeal to all in some way.



All the cast happens to be caucasian however i don't believe that it will put off other ethnicities because most young people goes through the same experiences. It doesn't matter about the colour of skin or culture.

I think that boys and girls would both want to see this film. Girls would enjoy a love story unfolding in front of their eyes but boys may be attracted to the car chase scene and the music.



http://www.bbfc.co.uk/
Many BBFC ratings for teens dramas tend to be around 12/15. This may be down to use of sex, strong language and violence. It prevents too young of an audience to view these types of genre. An opposition of this is the film, Thirteen, the scenes were classed as far too inappropriate for under 18s even though this is weird because their target audience would be 18. But these children wouldn't be able to see it legally at least for another 5 years. Looking at Driven Away's plot, I would probably class this at a 15. Similar to programs such as Skins that are out on sales on shops, due to the violence and the car scenes that i don't really think should be shown to younger children unless they look at this aspirationally because it might be hard for them to see this isn't reality and is actually criminal behaviour that could end up being sent to prison. The death bit may also seem disturbing to younger children. A BBFC rating of a 15 insures this.

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